The Revenue Manager Roundtable #2 features revenue managers sharing insights about March performance, including increased demand but lower occupancy with a shorter booking window.
The panel discussed strategies such as promoting direct bookings, using advance market indicators, revamping pricing and length of stay, proactive marketing approaches, and the need for more automated tools for tracking performance indicators.
Key Discussion Topics:
- Revenue Performance in March: Lower occupancy, and the impact of a shorter booking window on consumer behavior.
- Strategies for Revenue Management: How to effectively promote direct booking, utilizing advance market indicators, and revamping pricing and length of stay strategies.
- Proactive Marketing Approaches: The importance of proactive marketing strategies and the pivot toward direct bookings and impression research for decision-making.
- Performance Indicator Analysis: The importance of tracking and analyzing performance indicators, suggesting the need for more automated tools for review tracking.
- Re-evaluating RM Strategies: Re-evaluating revenue management strategies and the significance of monitoring impressions for demand indicators.
